Communications management Blueprint
The traditional approaches to customer communications management have been led by technology innovations, leading organisations to a heavy reliance on internal IT departments and external vendors to support development initiatives. This approach is being challenged as businesses now seek to become more agile and responsive to customer demands.
Kynsale has developed the Communications management blueprint, a vendor independent approach to achieving Communications management excellence. It provides assessment, tools and a framework that organisations can utilise to shape improvements in the way they approach customer communications from planning, through design, composition and delivery across all contact mediums.
Our approach is entirely client driven, providing pragmatic solutions for organisations regardless of their starting point. The blueprint can provide a common reference model for organisations that can evolve, as the organisation approach itself evolves, and at a pace to suit their specific needs.
To ensure the right approach, organisations need to take a business perspective and drive improvements that suit business needs. The Kynsale Communications management blueprint provides a comprehensive approach for organisations to enable improved customer communication management capability and efficient working practices.