Customer Research

We enable organisations to gain new insights into their customers and their behaviours. This information is invaluable when developing customer and market strategy; and is essential in developing business models and customer engagement activity that meet customer needs.

We provide a range of customer and market research services, including persona modelling, segmentation, demographic profiling, propensity modelling and psychographics. We go beyond traditional approaches and embrace cognitive science to combine traditional data modelling with customer behavioural analysis that cover values and attitudes.

Our Customer validation and research work provides essential testing and feedback over current experiences and the way that propositions, services and engagement approaches impact the customer.

The approach we take is an invaluable service, and compliments our customer engagement and redesign work. It provides unique insights into customer behaviours and preferences which enables an organisation to adapt business operations, and design improved customer experiences.

 

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